Online Reputation Management (ORM) is the process of actively influencing the impression your company leaves on users. It includes many aspects, such as online reputation management, reputation repair, and responding to reviews. The main objective of ORM is to establish an accurate, sustainable and controllable search landscape that represents the entire arc of an organization or executive director. Today's marketers have expanded the scope of their reputation management efforts to include digital spaces such as Google, Facebook, and more.
This is because a strong online reputation helps place your company at the top of search engine results pages (SERP). It is important to have professionals who are experts in public relations or reputation management to manage the digital content published in commercial publications, newspapers or broadcasting stations. Make a concerted effort to monitor any mention of your brand in real time and seek advice from online reputation management services to address negative comments. GatherUp is a comprehensive suite of tools that focuses on customer experience and online review management.
We show you how to use these digital marketing channels to start building and managing a healthy online reputation for your company. Traditionally, social media reputation management describes the variety of tactics marketers use to increase brand awareness and reputation on social media. Earned media is very important for online reputation management, as positive brand mentions reinforce the trust both in your audience and in Google. Most online reputation management firms tend to focus on local business listings or personal brands for individuals.
To ensure a good online reputation, it is important to decide how you want your business to be perceived. You can also see who's talking about your competitors, giving you an idea of the reputation management strategies they use. If you can place more controllable web pages on the first page of Google, Yahoo, Bing, or other search engines, you'll have more control over your online reputation. Therefore, it's vitally important for a company to manage its digital reputation assets seriously and carefully before it's too late.
