A brand audit is a critical first step in your online reputation management strategy. When setting goals for your media presence, the first thing to do is ask yourself why you're on social media in the first place. Your answer shouldn't be “because everyone else is in it”. While the general purpose is to improve your brand awareness, your feasible objectives should be more specific.
For example, let's say you want to increase Instagram responses to your product by 25% before the end of the second quarter. Remember that your goals must be SMART (specific, measurable, achievable, relevant and time-bound). If you're an expert in your field, try to have your name appear in industry publications or magazines. The quickest way to reach the top is to climb onto someone else's lap, and a pub in the industry is much more likely to influence Google than you.
Sites like Help A Reporter Out (HARO) and MediaDiplomat connect journalists to sources; you could be that source. If you're not an expert in your field, try to position yourself as such through blog posts, forum posts, video blogs, or social media. Next, you'll see how Semrush brand monitoring, a tool designed to help you manage online reputation, can provide you with a useful overview at the end of an audit. Online reputation management is a combination of strategies that marketers use to shape people's perceptions of a company. If you see a mention of an influencer during your online reputation audit, contact them and thank them for the mention. Social networks play a particularly important role in building and managing your online reputation.
Therefore, there must always be a solid crisis management strategy as things escalate online at an unprecedented speed. That said, the main objective of online reputation management strategies is to directly combat negative complaints by addressing them quickly and openly. Basically, the idea of an online reputation management audit has to do with discovering how people see you online and what kinds of problems you face to challenge that view. Online reputation management, or ORM (not to be confused with online review management), is a multifaceted concept that aims to create a positive public perception of a brand, company, or person. By responding quickly and emphatically to people's online questions, your brand will be able to satisfy its buyers and build a positive online reputation among current and future customers. Online reputation management will determine how others perceive your business when they search for you or find you online.
If you want to distance yourself from a not-so-good online reputation from your past, or if you simply want to keep your personal life private from your professional life, I suggest that you change both the name of your personal accounts and the name of your professional accounts so that they don't overlap. While both public relations and reputation management have the same goal of presenting the company in the best possible light, the biggest difference between them is the way they intend to achieve that goal. To avoid potential problems, here's an extensive guide to online reputation management for companies of any size and industry to help digital marketers discover effective ways to manage their brand's online reputation. While your online reputation management job is made easier when you deal with the online spaces you control, don't forget that you must establish an all-encompassing ORM process. Being proactive in monitoring online conversations gives you a real-time view of your online presence and gives you the opportunity to react in time.
Check out this overview of what reputation management is, why it's important, and the most impactful steps you can take to improve your brand image.
